As much an excuse to have a cool advert on my blog as anything else, I thought I’d record my two peneth on the latest VW Golf TV commercial by DDB London.
Even though (for me) owning a Golf went out of fashion with drinking Diamon White in the local park and mustering up the courage to buy a packet of cigarettes, I’ve sat up and paid attention to the slick production of the new Golf ad featuring a German car designer fighting it out with clones of himself in a factory, with all the kung fu mayhem that that entails.
As ever, people with too little to do and to much time on their hands (105 and counting) are insisting that the advert should be shown after the 9pm watershed in the UK.
The problem, as they see it, is that the advert glorifies violence and I guess feel that their kids will soon be fighting it out with windscreen wipers and petrol caps.
I have several problems with this kind of attempt at censorship. Firstly, this advert shows what is obviously fantasy violence and really no more violent than any given episode of Doctor Who or most popular video games.
Secondly banning this advert from tv before the watershed will do nothing because it takes about two seconds for anyone, young children included, to find on any video sharing site, not to mention on every one of the newspaper websites – see Monday’s Guardian - that will be reporting on (and giving a huge amount of publicity to) this new VW Golf advertising campaign.
On top of all this, in a new economic age where advertising revenues are going down the drain and magazine and tv ad rates are falling through the floor, do we want to let these over sensitive busy bodies reduce their earning potential any further?
Well, without any further to do, here’s the ad in all it’s ass-kicking glory:
And whilst I’m on the TV advert tip, here’s my favourite advert of the year so far…80’s revival and beautiful blondes to boot :-)