After trying to watch a 5 minute video last night over a period of half an hour, I realised that online video in Mexico is broken and is still the pipedream that Simon Burgess of proMotion says is now over in the US and Canada.
My experience of trying to access online video living here in Mexico City is this: this morning I watched Gary Vaynerchuk’s 2 minute take on owning your own .tv domain. No problems.
I know however that this afternoon it simply will not load, or every 20 seconds I’ll have to wait another 5 minutes waiting for it to buffer.
In a country were online advertising grew 97% in the last year, where online marketing is exploding, how can this be? Why is there such a lack of bandwidth allowing a good experience of online video?
I’ll tell you why. It’s because there is no competition whatsoever here. Mexico is a country ruled by Carlos Slim and his Grupo Carso empire.
For this reason, no one can go out there and provide better bandwidth at a better price because his company Telmex basically has a monopoly over providing internet access.
If Mexico is to really develop it’s online media industry then it must be supported by the likes of Telmex and Cablevision with better bandwidth provision and cheaper internet access.
Only then will the Mexican internet audience (not to mention the expats living here like me) get the most out of their online use, and only then will advertiser see the benefit of online video.