Category Archives: Technology

Mobile gets social media on the move

Everyone is doing it. Apart from me.

Everyday I log into Facebook from my “mobile” desk of a Dell Inspiron, it seems I see another five of my friends have added one of the 461 facebook applications for iphone.

iphone_home

Even the most technophobe of mates, as soon as he or she gets an iphone, is adding the handy little app that lets them update their facebook statuses or check their messages whilst on the move.

Indeed the stats speak for themselves: mobile social media usage shot up last year by 152%, with the UK having the largest penetration in the market with 9%.

And it would seem that it is the popularity of the iPhone 3G (every man and his dog seemed to have bought one for Christmas), as well as the blackberry and Nokia N series phones that has really spurred the growth in mobile social media usage.

Or has it?

Could it be that the public’s obsession with social networking and micro-blogging sites like Twitter has fuelled the sale of mobiles (cel phones to our American cousins) with advanced internet access?

It will be interesting to see if the now established recession puts a dent in both sales of 3g mobiles and the latest form of mobile communication.

Now I just have to work out how I’m going to afford an iPhone…

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President 2.Obama

We all knew that this administration was going to be technologically more advanced than previous terms when Barrack Obama won the 2008 election to become the 44th President of the United States of America.

Not only did the Democrats stunningly over achieve with online donations, enabling them to out spend the Republicans out of the water, we also got the first presidential candidate to embrace social media.

His campaign team used @BarrackObama, as well as facebook, youtube and myspace to reach an audience of potential voters and doners that traditionally could have been ignored by past campaigns. Obama has also become the first President to use email and amazingly kept his blackberry, although will be restricted in its use to a small group of select Whitehouse staffers.

By using social media, email marketing and clever media buys Obama was able to enthuse and mobilize the youth vote that proved incredibly important on November 5th.

Finally it seems, we have a web 2.0 international leader: President 2.Obama.

President Obama and his team will be using technology in an unprecedented way to reach out to the nation and beyond.

As Kevin Merrit, CEO of Blist shows in this excellent Washington Post/Tech Crunch post, the presidency has listed communication, transparency and participation as being their watchwords for their first term and as such are utilizing every channel possible to get their messages accross to the people.

So from his first Weekly Address as President on Youtube (see above), to the setting up of recovery.gov, and the first ever Presidential blog on whitehouse.gov, the US presidency has fully embraced the idea that you can no longer rely on tv and radio to reach your voters. They realise the importance of transparency in an age where anyone can look at public records, google a politicians past claims and promises or just vent on what they hate about a government with the click of a mouse.

So, if you’re not already why not join President Obama’s other 144,000 twitter followers, or the 4,422,962 registered supporters on Facebook.

Can Obama revolutionise the Whitehouse as we know it? Yes he can! (Sorry, couldn’t help it…)

UPDATE: If you want to read a great post on how exactly Obama should be using Twitter, check out Mashable for some great analysis and an extensive list of politicians who use Twitter and how they use it. I would definitely agree that whilst it’s great that Obama is on Twitter and that the Whitehouse uses it, just twittering about policy announcements is not going to get them far. They need to start turning the personal on before they turn the followers off. Remember we are a fickle bunch!!

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London tweets more than any other…

So according to The Times, London is the city that tweets more than any other.

The UK newspaper’s blog Tech Central received Google analytics data that show that London makes up 2% of all twitter traffic.

Come on London, I knew you had it in you!

So where are you when you tweet? Personally I live in Mexico City and it didn’t even rank in the top ten.

Still, with the boom in internet usage and blogging accross Latin America I’ll be interested to see whether any other Latin capitals make the list this time next year. Here’s the top ten according to Tech Central:

1. London
2. New York
3. San Francisco
4. Sao Paulo
5. Chicago
6. Seattle
7. Shibuya
8. Toronto
9. Brooklyn
10. West Hollywood

Microsoft and Ebay make the recession seem a whole lot more real

You know you’re in trouble when two of the biggest companies in digital media and technology, Ebay and Microsoft announce job cuts and profit losses in the same week.

As reported by New Media Age,  the seemingly untouchable giant of computing, and the darling of the internet commerce industry both showed us exactly how hard this recession is hitting.

Microsoft announced today that they are to cut 5% of their entire workforce over the next 18 months due to instability and a slow down in tech spend. Although only 60 look to be going in the UK, in worldwide terms it will be around 5,000 employees. This came on the back of Ebay announcing that for the first time since launching in 1995 quarterly revenues were to drop year on year.

Now to me, at least for a company like Microsoft, this makes sense. With a recession as deep as this one looks to be, technology buys were always going to suffer over the short to medium term. Even so, when such a huge name that has seemingly been immune to the vagueries of the world economy get’s hit this hard you know things are looking grim.

And Ebay’s losses make this situation look a whole lot worse. You would have thought that this would be a perfect time for Ebay to build even further on it’s position with people feeling the pinch and needing to offload a few unwanted presents. But I guess it doesn’t matter how many people have second hand Fender’s to sell and Vivienne Westwood skirts to flog if the buyers just don’t have the cash.