Tag Archives: facebook

What does social media make-up look like?

I just stumbled across this very cool social media process chart from Damien Basile via Steffen Konrath (@stkonrath).

Social Media Process v. 1.0

It definitely sums up a lot of my social media make-up although there are a couple of things I don’t use that I’ll endeavour to try out.

For example, to my shame, I am yet to get to grips with FriendFeed, Pixelpipe or Spotify (which come to think about it isn’t on this chart).

So thanks to Damien for giving me the push to investigate some new social networks and apps. I hope he does another in a years time – I’m sure the social media landscape will have turned around another 360 degrees by then!

Mobile gets social media on the move

Everyone is doing it. Apart from me.

Everyday I log into Facebook from my “mobile” desk of a Dell Inspiron, it seems I see another five of my friends have added one of the 461 facebook applications for iphone.

iphone_home

Even the most technophobe of mates, as soon as he or she gets an iphone, is adding the handy little app that lets them update their facebook statuses or check their messages whilst on the move.

Indeed the stats speak for themselves: mobile social media usage shot up last year by 152%, with the UK having the largest penetration in the market with 9%.

And it would seem that it is the popularity of the iPhone 3G (every man and his dog seemed to have bought one for Christmas), as well as the blackberry and Nokia N series phones that has really spurred the growth in mobile social media usage.

Or has it?

Could it be that the public’s obsession with social networking and micro-blogging sites like Twitter has fuelled the sale of mobiles (cel phones to our American cousins) with advanced internet access?

It will be interesting to see if the now established recession puts a dent in both sales of 3g mobiles and the latest form of mobile communication.

Now I just have to work out how I’m going to afford an iPhone…

President 2.Obama

We all knew that this administration was going to be technologically more advanced than previous terms when Barrack Obama won the 2008 election to become the 44th President of the United States of America.

Not only did the Democrats stunningly over achieve with online donations, enabling them to out spend the Republicans out of the water, we also got the first presidential candidate to embrace social media.

His campaign team used @BarrackObama, as well as facebook, youtube and myspace to reach an audience of potential voters and doners that traditionally could have been ignored by past campaigns. Obama has also become the first President to use email and amazingly kept his blackberry, although will be restricted in its use to a small group of select Whitehouse staffers.

By using social media, email marketing and clever media buys Obama was able to enthuse and mobilize the youth vote that proved incredibly important on November 5th.

Finally it seems, we have a web 2.0 international leader: President 2.Obama.

President Obama and his team will be using technology in an unprecedented way to reach out to the nation and beyond.

As Kevin Merrit, CEO of Blist shows in this excellent Washington Post/Tech Crunch post, the presidency has listed communication, transparency and participation as being their watchwords for their first term and as such are utilizing every channel possible to get their messages accross to the people.

So from his first Weekly Address as President on Youtube (see above), to the setting up of recovery.gov, and the first ever Presidential blog on whitehouse.gov, the US presidency has fully embraced the idea that you can no longer rely on tv and radio to reach your voters. They realise the importance of transparency in an age where anyone can look at public records, google a politicians past claims and promises or just vent on what they hate about a government with the click of a mouse.

So, if you’re not already why not join President Obama’s other 144,000 twitter followers, or the 4,422,962 registered supporters on Facebook.

Can Obama revolutionise the Whitehouse as we know it? Yes he can! (Sorry, couldn’t help it…)

UPDATE: If you want to read a great post on how exactly Obama should be using Twitter, check out Mashable for some great analysis and an extensive list of politicians who use Twitter and how they use it. I would definitely agree that whilst it’s great that Obama is on Twitter and that the Whitehouse uses it, just twittering about policy announcements is not going to get them far. They need to start turning the personal on before they turn the followers off. Remember we are a fickle bunch!!

If you liked this post then tweet it:

RT @siburgess79 President 2.Obama  http://ad.vu/m9pz

Mainstream media sources embrace Twitter and Facebook

Not only is Twitter truly a global phenomenon, it has, along with Facebook, transcended the barriers of on and offline by becoming a major source for “serious” news stories from traditional news sources, such as The Times and the Guardian.

Mumbai

No one can doubt the power Twitter had in the crisis in Mumbai last year with live updates from those on the ground not bound by the compromises made by press and tv (see Garza if you want an example). Journalists were able to use these live updates to give a sense of what was happening when it was too dangerous to be on the ground.

A further example was reported in the Times last year, when software engineer Mike Wilson tweeted his experiences immediately after running out of a burning plane crash in Denver.


Brand (left) and Ross

Brand (left) and Ross

@wossy

On a more superficial level, @wossy, Jonathan Ross’s twitter feed, has been regularly quoted in newspaper articles about the Sachs-gate scandal with Russell Brand that broke at the tail end of 2008.

With more and more celebraties using Twitter as a way of updating fans and commenting on gossip, the news media is able to get unfiltered (to an extent) insights into their thinking.

Facebook too is now embraced by mainstream media (in what must amount to a certain extent to a cynical way of engaging with an audience bigger than any they can expect) and utilized in traditional or semi-traditional coverage. The most recent case in point was the CNN Inauguration coverage with a constant stream of facebook updates by its side through out its intirety.

I’m sure that this is a trend that is not likely to slow down, especially as it is more and more difficult to attract mass audiences like the ones Twitter and Facebook now reach. More improtantly, it will be interesting to see if the relatively recent acceptance of Twitter by the mainstream media has a knock-on effect in encouraging more people to become Tweeple.

A beginner blogs about beginning a blog

So what did 2008 teach you?

Don’t drink ten pints and eat a curry and expect to feel well the next day? Never expect an English sports team to live up to its potential? Tequila and milk doesn’t mix? Too much turkey leads to major flatulence?

I painfully and depressingly learned all of the above and more, but today I’d like to reflect on beginning this blog at the end of last year and what I’d have done differently. So here are my top ten dos and don’ts as a beginner blogger:

  1. Do start a blog. In this new age of digital media, if you don’t have a presence online you may as well not exist. All forms of social media allow you to develop your personal brand (a term I kind of hate) and give you control of how potential friends, employers and customers see you and your service
  2. Don’t start it until you have an idea of what you’re going to blog about.
  3. Do promote your blog on twitter, facebook, etc Don’t get someone with thousands of followers on twitter to promote your blog until it is really ready and has some kind of substance. It puts pressure on you to try and come up with clever/witty posts when what you really need to do is develop a voice and work out what you actually want to say.
  4. Do read other people’s blogs as much as possible. Work out what works and what doesn’t work and apply what you learn to your own writing.
  5. Do Comment, comment, comment. You need to show people what you think and why you think it and why it would be worth them reading your blog. By commenting on blogs that cover the same or similar subjects to your intended blog, you’ll be targeting the right audience.
  6. Do find a niche so that you can target a specific audience but…
  7. …don’t write about something you think you should be writing about write about what excites you, motivates you, something you’re passionate about.
  8. Do be passionate about what you want to write!!! Motivation is key with blogging. It takes a huge amount of commitment to write a blog and things like travel, work, girlfriends/boyfriends, wives/husbands/kids can really get in the way! You have to really want to do it and understand that it is a commitment. As I have learned, a blog without posts is not a good blog.
  9. Do Listen to your peers, ask their advice but don’t be afraid to reject it if you don’t agree with it. The beauty of blogging and microblogging (twitter) is that you get to do what you want the way you want to with out having to stick to a whole bunch of rules and regulations designed by others.
  10. Having said that, Do make sure that you follow some conventions/unwritten rules. There are people who have been blogging and micro-blogging since the dawn of (blogging) time and know what works/doesn’t work and can be of great help. Don’t forget to check out www.problogger.net. Darren Rowse really knows what he’s on about and has advice about everything from beginning a blog to making a living from blogging.

If you have any other advice for others just starting out in the blogging world, it would be great to hear your thoughts. Oh and finally, Happy New Year!

In 140 characters or less, explain the meaning of life

I’m worried.

I woke up this morning at about 4.30am and couldn’t get back to sleep. I realised – and this is something that has been gradually dawning on me – that I have started to think in 140 characters or less.

Since starting on twitter almost exactly one month ago, (and becoming ever more of a geek, according to my wife) I can’t help thinking about all things in my life in terms of the 140 characters of the twitter update. It’s a worry, especially when the Chinese government has officially recognised the new disease of internet addiction. I guess this was probably preceded by my obsession with starting every sentence with “Simon is…” after two years of facebook, not to mention constant attempts to make my Gmail chat status witty and urbane.

And yet I’m sitting here writing this, my first blog post (oh oh, another obsession in the making) and I’m starting to think that maybe it’s not a problem at all. How often do you receive a sales email that goes on for two pages that you delete after 2 sentences? How much advertising copy is so drawn out as to bore the pants off you?

In my opinion, Twitter not only keeps you plugged into the thought processes of people you respect in your industry, interest group, whatever, but it teaches you to be concise and to the point. It forces you into writing short, sharp and clever copy to impress your peers and attract new followers. And I don’t think that’s too bad a thing at all.