Tag Archives: The Guardian

Mainstream media sources embrace Twitter and Facebook

Not only is Twitter truly a global phenomenon, it has, along with Facebook, transcended the barriers of on and offline by becoming a major source for “serious” news stories from traditional news sources, such as The Times and the Guardian.

Mumbai

No one can doubt the power Twitter had in the crisis in Mumbai last year with live updates from those on the ground not bound by the compromises made by press and tv (see Garza if you want an example). Journalists were able to use these live updates to give a sense of what was happening when it was too dangerous to be on the ground.

A further example was reported in the Times last year, when software engineer Mike Wilson tweeted his experiences immediately after running out of a burning plane crash in Denver.


Brand (left) and Ross

Brand (left) and Ross

@wossy

On a more superficial level, @wossy, Jonathan Ross’s twitter feed, has been regularly quoted in newspaper articles about the Sachs-gate scandal with Russell Brand that broke at the tail end of 2008.

With more and more celebraties using Twitter as a way of updating fans and commenting on gossip, the news media is able to get unfiltered (to an extent) insights into their thinking.

Facebook too is now embraced by mainstream media (in what must amount to a certain extent to a cynical way of engaging with an audience bigger than any they can expect) and utilized in traditional or semi-traditional coverage. The most recent case in point was the CNN Inauguration coverage with a constant stream of facebook updates by its side through out its intirety.

I’m sure that this is a trend that is not likely to slow down, especially as it is more and more difficult to attract mass audiences like the ones Twitter and Facebook now reach. More improtantly, it will be interesting to see if the relatively recent acceptance of Twitter by the mainstream media has a knock-on effect in encouraging more people to become Tweeple.

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Depressingly familiar advertising complaints follow “Matrix”-style VW Golf ad…

As much an excuse to have a cool advert on my blog as anything else, I thought I’d record my two peneth on the latest VW Golf TV commercial by DDB London.

Even though (for me) owning a Golf went out of fashion with drinking Diamon White in the local park and mustering up the courage to buy a packet of cigarettes, I’ve sat up and paid attention to the slick production of the new Golf ad featuring a German car designer fighting it out with clones of himself in a factory, with all the kung fu mayhem that that entails.

As ever, people with too little to do and to much time on their hands (105 and counting) are insisting that the advert should be shown after the 9pm watershed in the UK.

The problem, as they see it, is that the advert glorifies violence and I guess feel that their kids will soon be fighting it out with windscreen wipers and petrol caps.

I have several problems with this kind of attempt at censorship. Firstly, this advert shows what is obviously fantasy violence and really no more violent than any given episode of Doctor Who or most popular video games.

Secondly banning this advert from tv before the watershed will do nothing because it takes about two seconds for anyone, young children included, to find on any video sharing site, not to mention on every one of the newspaper websites – see Monday’s Guardian – that will be reporting on (and giving a huge amount of publicity to) this new VW Golf advertising campaign.

On top of all this, in a new economic age where advertising revenues are going down the drain and magazine and tv ad rates are falling through the floor, do we want to let these over sensitive busy bodies reduce their earning potential any further?

Well, without any further to do, here’s the ad in all it’s ass-kicking glory:

And whilst I’m on the TV advert tip, here’s my favourite advert of the year so far…80’s revival and beautiful blondes to boot 🙂